On the one hand, Ben Thompson writes,
Facebook should increase requirements for authenticity from all advertisers, at least those that spend significant amounts of money or place a large number of ads. I do believe it is important to make it easy for small companies to come online as advertisers, so perhaps documentation could be required for a $1,000+ ad buy, or a cumulative $5,0000, or after 10 ads (these are just guesses; Facebook should have a much clearer idea what levels will increase the hassle for bad actors yet make the platform accessible to small businesses). This will make it more difficult for bad actors in elections of all kinds, or those pushing scummy advertising generally.
On the other hand, John Tamny writes,
Facebook is a free service. Robinson’s decision to sign up for what is free in no way entitles her to knowledge about and control of the advertisements sold by the free service. If she feels as though “shadowy foreign interests” buying ads on the social network somehow altered her policy views, then she should quit Facebook altogether. No one charged her to set up a Facebook page, no one forced her to, so if she’s bothered by an income stream that enables the site’s free-of-charge feature, she’s obviously free to close her account.
Those who want to regulate Facebook are not afraid of how they use it themselves. They are afraid of how others use it. This is a classic case of Fear Of Other’s Liberty. FOOL is the root of nearly all regulation.
Tamny is telling FOOLs to use exit rather than voice. When you have a valuable entertainment franchise that relies on its reputation, exit can have devastating effects–just ask the NFL. If Facebook implements new policies, I hope it is because those policies help to ward off exit, and that they are not necessary to ward off regulation.