this was just like two years before going to PARC. I finished my PhD. I started thinking about this. I said, “If we’re gonna do a personal computer”—and that’s what I wanted PARC to do and that’s what we wound up doing [with the Alto]—”the children have to be completely full-fledged users of this thing.”
Think about what this means in the context of say, a Mac, an iPhone, an iPad. They aren’t full-fledged users. They’re just television watchers of different kinds.
…how successful is the iPhone? It’s about as successful as you can get, so that matches you up with something that is the logical equivalent of television in our time.
Around 1995, the Suits discovered the World Wide Web. Their reaction: this is going to be television on steroids! Media giants will rule the earth, as the Internet becomes a vehicle for mass entertainment.
At that time, the Geeks thought differently. The architecture of the Net was peer-to-peer. You did not need large amounts of capital to build a business. Instead, personal computers, with access to the Net, were putting the means of production in the hands of the individual. Government would be powerless to control or censor the Net.
As of now, doesn’t it seem like the Suits were right? Maybe they thought that some of the old media powerhouses would do better than they have done, and maybe they didn’t foresee upstarts like Facebook. But the industry structure seems much more oriented to mass entertainment than those of us on the Geek side would have expected.