There are three types of innovations. The first are “empowering” innovations. These transform complicated, costly products that previously had been available only to a few people, into simpler, cheaper products available to many. The Ford Model T was an empowering innovation, as was the Sony transistor radio.
Empowering innovations create jobs for people who build, distribute, sell and service these products.
The second type are “sustaining” innovations. These replace old products with new. The Toyota Prius hybrid is marvelous — yet every time a customer buys a Prius, a Camry is not sold. Sustaining innovations replace yesterday’s products with today’s products. They keep our economy vibrant — and, in dollars, they account for the most innovation. But they have a zero-sum effect on jobs and capital. The third type are “efficiency” innovations. These reduce the cost of making and distributing existing products and services – like Toyota’s just-in-time manufacturing in carmaking and Geico in online insurance underwriting. Efficiency innovations almost always reduce the net number of jobs in an industry, allow the same amount of work (or more) to get done using fewer people.
Pointer from James Pethokoukis.
Christensen says that you need a balance between “empowering innovations” and “efficiency innovations.” We have been getting mostly the latter, and that results in a net loss of jobs.
This sounds like a PSST story. However, I think that for the story to work, you need heterogeneity of labor. If you think of “labor” as homogeneous, then when workers in the “efficiency innovation” sector (say, manufacturing) are let go, there is some place where they could be hired (say, health care aides for the elderly). To get unemployment, you have to postulate that the adjustment takes a very long time, because labor is heterogeneous in some way. I think that’s a reasonable way to go.
Labor heterogeneity matters. The challenge is for entrepreneurs to find something profitable to do with the types of workers released by the efficiency innovations.
If government is going to fix the problem, it cannot simply throw some generic stimulus at it. The government has to figure out something that will employ the types of workers released by the efficiency innovations. To do this in a sustainable way, the government has to solve the problem better than entrepreneurs. Of course, that is unlikely.