This is the formal core of the Blue Church: it solves the problem of 20th Century social complexity through the use of mass media to generate manageable social coherence.
He argues that mass media facilitated a form of social management in which an elite communicates to the population at large. What he calls the “Blue Church” thrived within and justified this arrangement.
Read the whole essay. It is hard to choose what to excerpt. Here is one more:
In Blue Church society, to hold and express good opinion means that you are part of the pack, in the tribe, on the team. Holding and expressing good opinion brings social benefit. More importantly, failing to hold and express good opinion can be ruinous.
I’ve been on a Jordan Greenhall kick lately. I like this 18-minute YouTube video also.