A Kickstarter success story making the rounds of the Internet this week caused us to perk up our ears here at Via Meadia. A Brooklyn-based company called Wool & Prince has developed a dress shirt that doesn’t require ironing and can be worn for extended periods of time without it starting to stink.
Pointer from Nick Schulz, who reminds me that in our book we talked about the progress represented by permanent press and speculated that in the future we might see permanent clean.