So, could you scale this up? Could your advertising campaign be “Help me figure out how to advertise my book to save America?”

To motivate mass purchases though you need to make an emotional connection to the audience. For instance – “Have you ever wondered how to get through to your crazy Fox news watching Uncle? Here’s how to speak his language.”

I think if you personalize it a bit it will hit home better. Are your political conversations often frustrating exchanges where everyone seems to be talking past each other? – here’s how you can learn to understand and be understood by people that have very different opinions and values from yours. No matter where you fall on the political spectrum.

I’ve recently been working on a side project and trying to figure out how to market it and found the book Traction really helpful. See http://tractionbook.com/ The first three chapters are free and give you a general gist of whether it’s something you’d be into.

In your case, I think there are probably some pretty low hanging fruit when it comes to marketing. I’ve personally googled ‘3 axis model’ or ‘3 axis model politics’ a few times since you came out with the original book because I wanted to find a basic explanatory link to share with someone. There’s no reason a basic introduction to the ideas from you with a link to your book shouldn’t be the first result, but it’s not (instead it’s a link to that category on your blog, which is kind of confusing).

Something like this is good: http://lyingeyes.blogspot.com/2013/01/the-three-axes-model.html but (a) it’s not from you, and (b) it doesn’t have a link to your book.

I already ordered my copy (again), at $3.99 seems like a good deal. Good luck with the launch!

I know these are pretty unhelpful ideas, but what if you made two (3 if you are optimistic about libertarians and independents) covers/ads ostensibly targeting the tribes:

Why Democrats Don’t Make Sense

Why Republicans Don’t Make Sense

Why Democrats and Republicans Don’t Make Sense

To sell, you want to look like you are closing the minds of your side. I suspect that is where your pessimism originates. But you might be able to trick some people.

“Do you feel like we are more fractured then ever, like the sides can’t even communicate? Do you feel like politics is hopeless and people are losing friends and unfriending relatives because we can’t talk to each other anymore? Do you want to understand why and how you could help bridge the divide and save the country from political divorce?”

Scott Adams today suggested that the anti-immigrants and pro-immigrants probably would agree on the level of ideal immigration once you take out the extreme loud-mouths.